Delivering Quality and Fast Turnaround for a Global Marketing Leader

Α leading marketing company under the Samsung Group, partnered with Langpros to ensure high-quality, engaging, and culturally relevant social media translations across multiple languages. For the past three years, Langpros has been providing fast, reliable, and appealing social media translations that resonate with global audiences.

Objectives

Our client had several critical objectives for this ongoing project:

1. Creative Translation for Social Media: Translating multiple, short social media posts accurately and creatively to maintain high engagement across languages.
2. Rapid Turnaround Time (TAT): Meeting the client’s “always-on” social media demands with a fast response time.
3. Project Management and Quality Control: Ensuring smooth coordination, consistent quality, and effective project management for frequent content needs.
4. Engaging, Appealing Content: Producing translations that capture the brand’s voice and appeal to diverse, global audiences.
5. Scalable Service: Providing flexible support that could handle increased volumes as our services were expanded to other accounts.

Challenges

From the start, Langpros faced several unique challenges:

1. High Quality and Consistency Demands: The client required high-quality translations that not only met language standards but also captured the creative essence of social media content.
2. Fast Turnaround and Constant Availability: To meet the client’s continuous social media needs, Langpros had to prioritize swift delivery without compromising quality.
3. Project Management: SM posts are generally very short in terms of content but very challenging in terms of translation effectiveness. On top of that, their translation needs to be delivered within tight deadlines in more than 10 languages and accommodate a full workflow (translation, editing, QA) in full compliance with strict ISO standards.  
4. Talent Selection and Calibration: While submitting samples in various languages, some did not initially meet the client’s standards, requiring quick adjustments and recalibration to find linguists who best matched their creative expectations.

Solution and Implementation

To address these challenges, Langpros developed a customized solution that leveraged its expertise, agile project management, and a dedicated team approach:

1. Customized Service Level Agreement (SLA): Langpros created a Service Level Agreement designed for long-term collaboration with regular requirements, featuring per-word translation rates and project management fees, thus ensuring cost transparency and client control.
2. Dedicated Project Management Team: We assigned a project management team to handle the account, which included an Account Manager and a backup Project Manager, to ensure seamless communication and rapid response times.
3. Sample Refinement and Talent Matching: Langpros provided translation samples across requested languages and, following feedback, refined them with input from additional linguists. This helped align with their expectations and led to the selection of ideal talent for the ongoing project.
4. Efficient Translation Management: Our use of Translation Management Systems (TMS) and Computer-Assisted Translation (CAT) tools ensured consistency, reduced turnaround times, and maintained accuracy across languages and platforms.
5. Scalable Workflow: The service implementation and delivery has been crafted so as to cater to any variation. This was the case recently when 2 new languages, Swedish and Norwegian, were added to the list of monthly requests.

Results

The collaboration has been a resounding success, meeting or exceeding the client’s expectations in key areas:

Stronger Market Connection: Campaigns consistently resonate with target audiences across languages, achieving the desired engagement levels.

Effortless Timeliness: Content calendars stay on track, ensuring seamless execution of the social media strategy.

Confidence and Peace of Mind: Ever-changing needs in terms of language demand and scalability are met via a reliable partnership built on trust and quality.

Maximized ROI: Efficient processes ensure cost-effectiveness while meeting the demands of a dynamic, always-on strategy.

Conclusion

This case study underscores Langpros’ commitment to tailored processes and high-quality, creative translations that capture a brand’s voice while meeting tight deadlines. Our partnership with this client reflects our expertise in managing fast-paced marketing translation projects, offering flexible support that scales with our clients’ evolving needs. Through dedicated project management, responsive communication, and top-tier talent selection, Langpros remains a trusted partner in ensuring that the client’s global marketing resonates across all languages.

Ready to elevate your marketing reach with reliable, creative translations? Contact Langpros today to learn how we can help your brand connect with a global audience!